Are you fostering an environment that encourages the right kind of failure?

It’s commonly agreed that failure is an important and necessary ingredient for attaining success. According to Carol Dweck, author of “Mindset, The New Psychology of Success”, it takes failing the right way and that takes the right mindset – a “growth” mindset. Listen to more...
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39% of B2B Marketers Think Blog Content Is Most Valuable

Not only is content a valuable component of inbound marketing, it's also an effective tool throughout the sales process, from generating initial interest.

Read more: 39% of B2B Marketers Think Blog Content Is Most Valuable

Think Differently – 10 lessons learned from Steve Jobs & Apple Read more: http://www.bryaneisenberg.com/2011/10/think-differently-10-lessons-learned-

I highly recommend this 45 minute video. It’s a presentation from Bryan & Jeffrey Eisenberg, internationally recognized experts on interactive marketing, customer behavior and what makes websites work that was given a couple of weeks before Steve Jobs passed away.

B2B Content Marketing Benchmarks, Budgets and Trends

B2B firms that consistently create and share compelling content generate more leads, close more, and reduce customer churn.

Are you listening to the voice of your customer?

To what degree is your firm listening to the voice of your clients?

Is your office repelling clients?

I just called a firm to talk to them about a potential opportunity and here's what happened:

1. No receptionist was available (it's after lunch - 1:30)
2. Their "dial by name directory" didn't allow me to enter the name of the person to find their extension. Rather, it featured a woman reading staff names and extensions one after another in alphabetical order.

Considering the fact that it's a 60-70 person firm, I'm just thrilled that the person I'm looking for is a "K" and not a "W" :)

What in the world are these people thinking?!

Easy come, easy go. How full is your pipeline?

Shop-Hopping Clients Threaten Small Agencie. Moves to bigger, diversified ad firms leave boutiques in the dust.